Media Contact: Michelle Dunn, +1-313-808-0463, mdunnphoto@mac.com
BROMONT, QC – March 27, 2023 – Bromont Horse Trials is proud and excited to once again welcome MARS EQUESTRIAN™ as title sponsor of the MARS Bromont CCI4* taking place June 8-11, 2023 in Bromont, Quebec.
“We are honored MARS EQUESTRIAN has chosen to continue its support of Bromont and international eventing for another season,” said event organizer Sue Ockendon. “Being a Pan American Games year and heading into an Olympic year, our competitions will be vital to the plans of North American competitors and team selectors. Having the ongoing support of MARS EQUESTRIAN allows us to continue improving the event and offer increased prize money to our competitors.”
Widely considered one of the most prestigious three-day events in North America, and the only Canadian event offering the penultimate CCI4-L and CCI4-S divisions of eventing competition, athletes will compete for $25,000 in prize money and awards offered by the generous sponsors of the MARS Bromont Three Day Event.
“We are thrilled to continue our support of the Bromont Horse Trials and eventing in North America” said Bridgett McIntosh, PhD, Director of MARS EQUESTRIAN “Through this partnership we can continue to share Mars, Incorporated’s diverse portfolio of Confectionary, Petcare, Horsecare and Veterinary products and services to an international audience.”
The MARS EQUESTRIAN sponsorship of Bromont Horse Trials is one of many touchpoints illustrating Mars’ multi-generational impact on equestrian sports and the equine industry as a whole. Going back to the 1930s, the founders of Mars, Incorporated, Frank and Ethel V. Mars, established a renowned Thoroughbred breeding and racing stable in Pulaski, Tennessee. They named the property Milky Way Farm, in honor of their best-selling candy bar, and followed up by naming their new SNICKERS® Bar after one of the family’s beloved horses. A decade later, their long-shot Gallahadion carried the Mars silks into the winner’s circle at the 1940 Kentucky Derby. Today, the Mars family and business alike share a passion for horses and equestrian sports.
Often described as an equestrian triathlon, eventing features three separate phases of competition with the same horse and rider pair completing each phase together. The opening phase, dressage, will be held over Thursday/Friday, the exciting and spectator-friendly cross-country will take place Saturday and the event will conclude Sunday with the show jumping phase, to determine the overall winners.
CCI4-L, CCI4-S, CCI3-L and CCI2-L divisions will be offered at this year’s June event as well as U25 sections in both two and three star levels. Renowned course designer Derek DiGrazia (CA, USA), course designer for the Tokyo Olympics and some of the biggest three-day events in the world will be back at Bromont for 2023, to design the courses set amid the challenging terrain, with the help of Canada’s Jay Hambly.
About the MARS Bromont Three Day Event
Bromont, which has featured top competitions for four decades, will be welcoming some of the best horse-and-rider combinations from all over world across three competitions this summer. Located in the beautiful village of Bromont, Quebec, the spectator-friendly venue is within easy driving distance of Montreal, Quebec and Burlington Vermont. For more information please visit www.bromonthorsetrials.com.
About MARS EQUESTRIAN™
MARS EQUESTRIAN™ Sponsorship, funded by Mars, Incorporated is the link between these iconic brands and the equestrian community. For generations, Mars has celebrated a rich equestrian heritage, and through purposeful partnerships, MARS EQUESTRIAN Sponsorship is committed to the sport and building an enduring legacy. From world-class competitions across all equestrian disciplines, to stewarding the power of horses on society and sustainability, the MARS EQUESTRIAN Brand is dedicated to our purpose to improve the lives of horses, pets, and the people who love them. For more information please visit www.marsequestrian.com and follow them at @marsequestrian.
The Bromont Horse Trials are made possible in part through a contribution from Sport Canada. The Bromont organizing committee also wishes to thank the Government of Quebec, and the City of Bromont for their support.